According to Google Trends data a mass of retail investors are trying to enter the cryptocurrency market.
The fact is that in recent months there has been a massive increase in the search volume of the „buy crypto“ query on Google.
In fact, compared to 12 months ago this search has literally taken off, multiplying by 4 times, especially since February, when the crypto market began to rise and for example bitcoin has exceeded $ 10,000.
It should also be noted that the search for the query „buy bitcoin“ follows a trend in some ways similar, but with volumes between three and five times higher.
As far as bitcoin is concerned, the trend has shown a very significant growth between the end of April and the beginning of May, followed by a decrease that however has kept the volume of searches well above that of 2019.
As for crypto in general, the peak occurred from the end of July, i.e. at the same time as some of the most sensational cryptocurrency price spikes, such as those related to DeFi.
Therefore it seems that these trends are linked in particular to price changes, and in particular to sudden price increases.
Who are the retail investors who want to enter the crypto market?
This research is certainly carried out in particular by less experienced investors, i.e. retail investors who are often novice in this field.
Moreover, retail investors have been a powerful force in this sector in the past, moving the market several times in recent years, particularly during the speculative bubble at the end of 2017.
In this regard, Arcane Research states in a recent report:
„Google’s „buy crypto“ searches are now at their highest level since January 2018, when the cryptocurrency market peaked… This is certainly a sign of new investors who are curious about the cryptocurrency industry, but we are still far from the euphoria of retail investors that we saw in January ’18.
Bitcoin itself is not getting the same kind of traction, with the research interest in „buy bitcoin“ remaining flat since the high of May, when the halving took place“.