• Oorbit and Pixelynx, companies developing metaverse technology, have joined forces with LG Electronics.
• Users of LG smart TVs will be able to access high-fidelity interconnected virtual worlds and experiences.
• Oorbit’s platform enables the integration of new content from publishers, businesses, and developers into the metaverse.
South Korean tech giant LG Electronics has joined forces with Oorbit and Pixelynx, two companies developing metaverse technology, in order to bring the metaverse directly to its smart TV viewers. According to Pooya Koosha, Co-founder and Oorbit’s chief technology officer, Oorbit’s technology is the thread that binds virtual worlds together and makes it simple for brands and developers to introduce their experiences into the metaverse. As a result of this collaboration, millions of LG smart TV users will have access to the metaverse.
The partnership between Oorbit and LG will facilitate user connections in the metaverse by incorporating interoperable gaming and social functions into LG smart TVs. Through the use of cloud streaming technologies, users will be able to access virtual worlds and experiences of extremely high-fidelity, such as AI-generated multiplayer games in Auxworld from Auxuman and virtual concerts on Elynxir from Pixelynx. Purchases and achievements can be shared between several virtual environments, and users will also be able to keep a persistent digital identity that they bring with them from every experience.
Furthermore, Oorbit’s platform enables the virtually seamless integration of new content from publishers, businesses, and developers into the metaverse. Thanks to this, marketers and developers are able to quickly spread the word about their virtual worlds and experiences to a much wider audience. LG Electronics has previously shown interest in the crypto-space by amending its existing cryptocurrency wallet to support Bitcoin, Ethereum, and other major digital currencies, and it is now taking one step further with its partnership with Oorbit and Pixelynx. This move is sure to open up a world of possibilities for LG smart TV users.